CASE STUDY
SERVICES OFFERED:
WEDDING
PHOTO
VIDEO
DJ
MULTIMEDIA
PHOTOBOOTH RENTAL
STUDIO
SENIOR PICTURES
HEADSHOTS
BOUDOIR
COMMERCIAL
EVENT PHOTO AND VIDEO
PROMOTIONAL
PRICES:
Basic - $2300
• 1 Lead Photographer
• Up to 7 Hours Coverage (additional hours at $150 per hour)
• Backup Equipment
• 8 Week Guaranteed Turnaround
• Weekly Updates on Your Project • Minimum of 500 – 700 Final Photos
• Digital Download of Final Edited Hi-Res Images
• Personal Print Release Document For Printing
• Password Protected Online Gallery
• Online Planning Forms
• Unlimited Locations
• Up to 50 Miles Distance from Office (100 miles, total round trip)
Standard - $2800
*Our most popular package *Includes everything in Basic package plus:
• Assistant Photographer (in addition to your Lead photographer)
• Up to 10 Hours Coverage (additional hours at $200 per hour)
• Minimum of 600 – 800 Final Photos
• USB Drive (w/ all final, digital files) and Designer Case
• Photographer’s Choice Collection of Artistically Enhanced Images
• Online Video Slideshow and Blog Page
• Smart Phone App
WEDDING PHOTOGRAPHY
Basic - $1500
• 1 Lead Videographer
• 1080 HD Production
• 3 Edited DVDs
• Up to 7 Hours of Coverage o Starting time (pre-ceremony coverage) limited to 30 minutes prior to ceremony at ceremony site.
• Up to 2 Locations (Ceremony & Reception venues only)
• 1 Backup Video Camera
• 2 Wireless Mics for Ceremony • 1 Wireless Mic for Reception
• Chapter Markers and Menu Navigation
• Online Planning Forms
• Guaranteed Turnaround of up to 16 weeks
• Weekly Updates on Your Project
• Up to 50 Miles Travel (100 miles round trip). Extra travel required charged at current IRS travel rate (ex: $0.56 per mile)
• Additional Hours of Coverage @ $200
Standard - $1800
*Includes everything in Basic package plus:
• Extended time: Up to 10 Hours of Coverage
Starting time not limited like basic package.
• 1 Edited Blu-Ray (in addition to the 3 Edited DVDs)
• 1 Raw Footage DVD
• Up to 4 Locations (ex: bride getting ready, ceremony, photo shoot, reception)
Highlight Video:
• Highlight Video @ $250
Can only be added on with standard package.
Second Videographer:
• Second Videographer @ $150 per hour
Minimum 2 hour booking
Additional DVD / Blu-Ray:
• Additional DVD Set @ $30
• Additional Blu-Ray Set @ $40
WEDDING VIDEOGRAPHY
SENIOR PHOTOS
Our Collections begin at $1300 and include an album, canvas wall art, gift print assortment and more. Most families spend about $800-$1200, but it all depends on your budget and desires.
HEADSHOTS
Pricing is $100 + tax and includes 2 hi-res digital files with release.
BOUDOIR
Boudoir Packages begin at $395 + tax
COMMERCIAL
The pricing for commercial photography and video is contracted from job to job at hourly rates.
MARKETING STRATEGY:
WEDDINGS
-
Billboard
-
Organic searches
-
Paid searches
-
Social media
-
Paid social media
-
Bridal shows
SENIORS
-
100% Social media and organic search results
-
Instagram
-
Billboard-weddings and seniors
BOUDOIR
-
Organic searches
-
Social media
-
Printed material at bridal shows
JOB DESCRIPTIONS AND BIOGRAPHIES:
LORI
Lori has an Art Degree and is a photographer at FineLine. She is in charge of all senior photo, headshot and boudoir sessions. She also is a wedding photography for the company.
CORY
Cory has a communications degree from St. Vincent College. He is in charge of all video production and video editing.
LUKE
Luke has a communications degree from CalU. He is a DJ and audio and video technician for FineLine.
BRITTANEY
Brittaney is a photo editor at FineLine and the administrator's assistant.
PROFFESIONAL ORGANIZATIONS:
CANON PROFESSIONAL
BUSINESS NETWORKING INTERNATIONAL
SITE BUDGET:
The site budget is 100% based on the value of future wedding contracts.
ASSIGNMENTS:
PHOTO:
By Lori is edited by Lori.
PHOTO:
By Fred is edited by Brittaney.
VIDEO:
Is edited by Cory.
REVIEW:
Everything runs through Luke.
HOW TIME IS ESTIMATED AND MONITORED:
Time is estimated up to a week and FineLine avoids projects that will take longer than a week. We also monitor the statues of each project by a visual cue system using a project board.
OTHER SYSTEMS USED TO MAINTAIN QUALITY CONTROL:
FineLine uses the ZoHo system to maintain quality control and uses internal self created quality check lists.
BROCHURES AND PRINTED MATERIALS:
